I have been answering a lot of questions about how businesses and organizations that can be effective allies vs. only giving the appearance of allyship.
This can be an easy or difficult topic to discuss based on how serious a business is about being a strong and safe ally.
If the business doesn't plan to risk anything and is not getting any skin in the game - then there's no reason to read any further.
If the business is sincerely dedicated to equality and actively supporting the Black community, here are some initial steps (in no particular order).
1. Social media posts should be unequivocal in their support of the Black community. This is not the time for a blanket diversity statement.
2. Social media posts need to be backed up with action. What do you plan to do? Tell your followers.
3. If you're ready to fight in solidarity, but have a poor track record of supporting the Black community in the past, admit this. Then tell us what you plan to do to make this right.
4. Donate to social justice causes that need to be funded.
5. Get educated. Hire a Black anti-racism expert to educate you and your team. Put that education into action.
6. Listen. Listen to Black voices and believe them.
What businesses have you seen doing the hard work of fighting for justice?
What would you add to this list?